Brand Story

Whole Field, a combination of the English words “Whole” and “Field”, is also known as the whole field in Chinese.

Derived from the first and last words of "Global Purchasing World", it is an international brand management company led by design and bringing together the world's best products.

Whole Field strives to provide the best user experience and better life services for the new middle class

Directly purchase products from origin around the world through purchasing teams and partners around the world

Let consumers synchronize with the popular overseas lifestyles at the first time, and purchase the best products from around the world without leaving home

The first product in the world is a set of English afternoon tea

Design, packaging and production from major suppliers and partners in the UK and China

The British romance is interpreted with oriental culture, and different elegant forms that have been precipitated by history are integrated and brilliantly displayed in tea sets.

Arts and Culture

The plum, orchid, bamboo and chrysanthemum patterns occupy a special position in the milestones of Chinese culture and embody the essence of Chinese culture.

The "Four Gentlemen" are classical, profound, and symbolic.

The common characteristics of plum, orchid, bamboo and chrysanthemum are self-improvement, elegance on the outside, indifference on the inside, and not worldly.

It is precisely because of the yearning for this aesthetic realm and the profound national cultural spirit that plum, orchid, bamboo and chrysanthemum have become symbols of the Chinese people's feelings and aspirations.

Because of their noble spirit

People regarded them as symbols of gentlemen, and they became common themes in ancient Chinese poetry and paintings.